Marketing Analytics Manager Los Angeles, CA

“Marketing without data is like driving with your eyes closed.”

—Dan Zarrella


Jumpcut is a Y Combinator and venture-backed startup that creates cinematic online courses with the world’s biggest influencers.

The founding team at Jumpcut has years of experience creating binge-worthy content — we’ve created multiple viral YouTube channels that now have over 4.5 million subscribers and over 500 million views. We’re now taking that content creation experience and applying it to the monotonous world of online education.

If you’ve ever taken an online course, you already know that 99% of them suck. That’s because they all do the same thing: record a dry and uninspiring instructor who talks to the camera for hours on end. While this is fantastic for getting over an Ambien addiction, it’s atrocious for actual learning.

Think about what can be done with video: we have the ability to create things like Avatar, The Dark Knight, and Game of Thrones, but the status quo when it comes to online courses is this. In an ice cream parlor of unlimited flavors, every other online education company has opted for vanilla. We have our eye on the mint triple chocolate chip birthday cake cookie dough with strawberry whipped cream and banana nut sprinkles.

Our team is approaching online learning in a completely new way: combining educational content with compelling stories, captivating cinematography, creative soundtracks, and much more. The result is a beautiful course that feels like a movie. We believe the future of education lies in creating world-class content.

If you want to learn more about our vision, check out our blog post about the future of education: http://bit.ly/2o3WpFH

Here’s a visual example of the difference between most online courses, and ours: http://bit.ly/2naxBqx

JOB SUMMARY

You’ll be working directly with our Director of Marketing as only the 3rd full time marketing employee at Jumpcut, and directly responsible for hundreds of thousands of dollars of marketing spend every single month.

Your work is simple: optimize all of the marketing channels that we’re currently engaging in. Whether it’s paid ads on Facebook or YouTube, organic SEO strategy, content marketing, affiliates, or referrals, you will be the “data” person on the team, responsible for crunching an enormous amount of numbers every single day across every channel to make sure that we’re focused on spending the right amount of money in the right places.

Here’s an example: we’re currently running Facebook ads in Canada — it’s a market we’ve just entered. However, we’re running 10+ different creatives, across 10+ different demographics, and the CPL is qualitatively different than what we’re seeing in the US. You’ll be responsible for digging into the numbers and coming up with hypothesis on what we should test more, and what we should cut.

As just the third full time marketing employee, you’ll also be expected to grow tremendously in your role. It will start out as a support role for the Director of Marketing, but will soon evolve into one where you’ll have direct authority to test marketing spend on new hypothesis you have, as well as pursue new marketing channels you think would work.

We’re looking for someone with marketing experience and analytics abilities — but more importantly, we’re looking for someone who is extremely detail-oriented, smart, resourceful, and passionate about what they’re doing. Having experience in marketing is not a prerequisite for the job, because we’ll be able to teach you our process.

WHAT YOU’LL DO

  • Dive into analytics reports from our paid advertising efforts on sites like Facebook, Twitter, YouTube, and Instagram (over $200,000 in monthly ad spend).
  • Analyze the data and find areas for improvement and optimization to help 2x (or more) the ROI from our marketing funnels.
  • Come up with data-driven ideas (and theories) for split-tests and work hand in hand with our Director of Marketing to see those come to life (new creatives, new angles for the copy, new audience demographics, etc.).
  • Dig through the internal analytics on customers and come up with data-driven ideas for how to improve the customer experience, LTV, lower refund rates, and so forth.

WHAT WE’RE LOOKING FOR

  • Passion for marketing
  • Extreme self-starter — you hustle and follow-through more than anyone else you know
  • Extraordinary analytical skills. Must be extremely proficient with Excel.
  • A great cultural fit - read our blog post

This is a full-time role, based in our office in Hollywood, California. Our salary is extremely competitive, with great benefits including stock options, catered lunch/dinner every day, 401k, health care, and best of all: lots of room for growth.


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